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Born in the Rockies™
Rockies: -5°C
Mountain
Cold
Refreshment
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Born in the Rockie™
Nobody knows cold better than us. -
When the mountains turn blue its as cold as the Rockies
Our bottles, cans and glasses all feature thermo ink which turns blue when Coors is mountain cold. It's our unique Cold Beer Guarantee. -
The peak of refreshment™
A clean and refreshing 4.2% lager
that’s as crisp as the mountain air.
When the mountains turn blue, it's as cold as the Rockies.